Core Values


Our core values are extremely important to us. They are the foundation of our company and our company's culture. They speak a lot about who we are and what we stand for. A big difference for us is that these are not another list of keywords that are reviewed and forgotten. They are a list of the values that not only define the company, but define who we are as individuals. We live by them and embrace them in all aspects of our lives. They define how we treat our clients, our coworkers and our partners.




Always interact with the highest level of honesty, compassion and integrity

At Alliance Group, we believe our promise is our most vital attribute - our word is our bond. In our dealings with one another, our clients, our business partners, and members of the community, the decisions we make and the actions we carry out are governed by a deeply rooted sense of integrity and desire to be honest and upfront.

Regardless of whether we believe something is good or bad for our clients, we are truthful so that they have all the information they need to make informed decisions. If our team members need support, we have an open door policy and are here to help. Mistakes are inevitable in life, our first step is to take accountability and then fix them.

Honesty includes following through on a promise or commitment and being genuine in relationships. Honesty means seeking the truth and not relying on assumptions. It means not taking short-cuts, even if it's easier to do so. It means authenticity and integrity - that what you say and what you do are congruent. It means demonstrating consistency in our work ethic - working as hard when someone isn't noticing, as when someone is. It means creating honest accounts of our time and treating our clients fairly.



Be humble and grateful

At Alliance Group we believe that no matter what happens, we will always be thankful for what we have and be respectful of everyone. All around the office you can see people saying “thank you.”

While we celebrate our individual and team successes, we maintain our modesty and gratitude. We believe our agents and our office thrives because we respect others and treat others as we would want to be treated. We believe success without humility is not success. We are proud and confident, without being boastful and arrogant.



Commit to success for our clients and ourselves

At Alliance Group we recognize the value of our clients. Simply put, if it were not for them we would not exist. We are responsive to their needs and work very hard to develop and maintain their trust and respect. We are dedicated to satisfying our customers' needs and honoring commitments that we have made to them.

Our philosophy of being responsive to our clients' needs shows up in how we hire, how we focus our efforts, and how we structure the company.

We want to be #1 in our clients' eyes. We want their trust so that they will work with us again in the future and refer their friends and families.

When working with our clients, they provide the vision and we provide the roadmap to help them accomplish their goals.



Promote a unique and fun team environment

Alliance Group supports and encourages an environment that is friendly, supportive and exciting. While we each have our own roles and are considered independent contractors, we understand that working together as a whole we can accomplish more.

We encourage feedback and ideas from our agents and team members. In many cases, we're facing the same challenges independent of one and other. By sharing these challenges and collaborating with one and other, we can increase the likelihood of our success and growth. This unselfishness will continue to be a key component of our success.

Our agents and team members have a positive influence on one another and everyone they encounter. In all of their interactions with each other, with clients and with business partners they avoid any kind of cynicism and negativity.

Alliance Group's culture is more than just an office, it is like family. Expectations are high, but the environment remains fun and encouraging.



Embrace a culture of generosity and kindness

At Alliance Group we believe that generosity doesn't just come in the form of donations, money and gifts. Generosity can include being generous with other people. It embraces giving freely without expecting anything back . This can include our time, our knowledge and our input.

Our generosity can include thinking about ourselves a little less and giving a little more, even when it's inconvenient. It means listening. It means being kind and going a little bit out of our way for both our clients and each other.

Our kindness that we exercise in our business is a desire to help others. It is our desire to do good things and to bring happiness to others. It is the cornerstone of good relationships that are courteous and respectful.



Strive for continuous growth and improvement

The world evolves rapidly. Life evolves rapidly. As a company and as individuals, we recognize that we can't hold on to old philosophies and methods because the world keeps moving, and often the old methods no longer work. Changes are inevitable and we must embrace them. We understand that we must continually invest in ourselves through learning. Just like a plant, we are either growing or we're dying.

Learning keeps us current, keeps our minds sharp and our intellects challenged. Learning can come in many forms from life and work experience, formal education, mentors and role models, personal research, reading, workshops and seminars, and more.

We recognize that the potential within each person is endless and we strive to help each person tap into that potential.

Growth can be scary, confusing and can take you out of your comfort zone, but it is a must for anyone or any company to be successful. If it were easy everyone would be doing it



Deliver a level of service that is above and beyond what is expected

In every transaction completed, the quality of our services will exceed the expectations of our clients. In order to create this level of service, we must go above and beyond what is "normal". We must incorporate ideas and methods which are unconventional and innovative.

Alliance Group is not another average real estate company and our agents are not average real estate agents. From first interaction through the closing of a transaction clients will receive a level of service unlike any ever received or expected.

This high level of service will be extended to all clients, business partners and team members.

Alliance Group will always be recognized for its level of service in the marketplace.